Losing to clean out treasure, and rebirth in the cross-border B2C, five years, eBay in China has experienced from the sacrifice to pet transformation.

At the end of October, while Mr Ma taobao mall events for the immensely, he once opponent eBay in the United States is the third quarter report released, eBay for global revenue up 32%, to $3 billion, and at the same time, net profit up 14%, to $491 million.

In China, with the aid of electric business boom, eBay seller of active degree continues to increase the total amount of sales rose 34%, they contribute a lot of help eBay China into commission the world's fifth largest profit center. Obviously, that had been Mr Ma as the "deep sea giant shark" eBay, has been used to "the Yangtze river water", find your Chinese engine.

No matter how the past, eBay's China headquarters but remains committed to Shanghai center, adjacent to the people's square house old in the office building, no Great Wall of the LOGO, have no gorgeous internal decoration, open office area and even appear a little crowded, seem to and eBay for 3 consecutive digit growth in recent years the performance is not too proportion.

However, in the eBay China business operation general manager ChengDanDan eyes, those but is fleeting. "The really important is, keep a trembling heart, hold customer and industry changes, otherwise, carelessly a bit, he may be forced out." She told reporters.

This passage is set off the track of eBay in China from the merger "eBay" into the domestic, and taobao tit-for-tat; To fold ji C2C field, almost out of the domestic market; Then later, the Denver nuggets in cross-border B2C, restart China business. EBay deduced a foreign enterprise in China of the emancipated classical repertoire. 

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